The platform is rolling out a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This shift comes amid a surge in AI-generated material, driven by new content generation software.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a term for substandard, bulk-generated content that is typically illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, ranging from digital art to informative clips, and we want to provide users the option to increase or decrease of that, based on their own choices,” said a platform representative.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 million media items are submitted to the app daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be capable of decrease or raise the amount of AI content they see by using the “manage topic” option in the application and picking AI-made media. Additional categories that can already be modified under the setting encompass news, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige content makers to identify convincing AI-generated content, and it forbids malicious fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the service will now attach an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to help prevent users from attempting to evade the labeling process.
Educational Initiatives
The platform is also establishing a $2m AI literacy fund for specialists and groups to produce learning resources about ethical AI use. This initiative will support charitable organizations specializing in training coding and technology.
Moderation Strategy
The video-sharing app has justified its safety measures, amid debate over proposals to cut jobs for a large number of content moderators in the UK. It is expected to reduce hundreds of positions in its trust and safety division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content before it gets reviewed by people. The platform stated a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a extensive automated help is proving valuable work at speed.”
